Are you an academic, undergraduate, or graduate student wondering how to build community online so that you can get your ideas out there? Come to three workshops by Penn Libraries Weigle Information Commons social media intern Jaime Estrada to discover the basic skills you need to start building an online community. Jaime has worked in academic publishing at both the University of Pennsylvania Press and now Princeton University Press for nearly five years. In her spare time, she writes and edits for blogs on social media, fashion, and LGBTQ social issues. When she was an undergraduate student in English at Smith College, she started and managed the first social media accounts for the Smith College Libraries. For the past two years, Jaime has taught social media workshops and one-on-one social media branding sessions to program directors, professors, Penn Medicine physicians, graduate students, undergraduate students, and special visitors at the Penn Libraries.

Workshop Description:
 
Facebook and Instagram are just for socializing, right? Wrong! Using your privacy settings and share functions wisely, you can begin to build a professional brand across the public view of your personal, social accounts. Reflecting back on session 1, it’s important that when people search for you online, you’re in control of what they see, and that what they see reflects your personal and professional interests for the present and for the future. Come to this workshop to learn more about utilizing privacy features and sharing functions on two platforms, both owned by Facebook, in order to take control of your digital storytelling. 

By the end of this workshop you should be able to:

1) Understand basic options for privacy on Facebook and be able to begin to curate and choose what you post on your public FB profile.

2) Explore Instagram accounts run by some of the top folks in your favorite fields and learn from their curatorial style how to run your own account.

3) Begin to understand how you want to curate your personal or professional brand across platforms.

Information Literacy Learning Objective: Disseminate information.

Digital Pedagogy Learning Objective: Continued professional development through campus and online networks.

Related workshops:​

• Social Media Necessities, Part III: Twitter Networks, Saturday, April 22nd, 2:30-4pm: Twitter can be a powerful platform for keeping up with scholarship, news, and business.  Learn to get over social media burnout, tailor your feed, create Twitter lists, and use hashtags to your advantage.  This is the final workshop in Jaime Estrada's Digital Fluencies - Social Media series.