Use Penn's library tools to find market data, validate your food or beverage concept, and gain a competitive edge!
This hands-on, in-person workshop, offered through the Food Innovation Lab at Venture Lab, is designed for Penn students building a venture in restaurants/foodservice, CPG/packaged goods, non-alcoholic beverages, or food technology. In this workshop, you will learn how to use Penn's library resources to research your market and industry.
After this workshop, you will be able to:
- Understand why research matters when launching a food or beverage venture
- Find the right library tools for your segment of the food and beverage industry
- Use market and industry data—including consumer trends, competitive landscape, and industry benchmarks—to write or improve your business plan
What you need:
This workshop will take place at Tangen Hall (115 South 40th Street).
About the Facilitator:
Victoria Sun (she/her) is the Business & Research Support Services Librarian for the Lippincott Library at the University of Pennsylvania. As the library liaison for entrepreneurship, she supports entrepreneurial stakeholders across the university.
Victoria holds a BA in American Studies from Barnard College, Columbia University and an MI in Library and Information Science from Rutgers University. Before coming to Penn, Victoria worked at a Philadelphia-based education company, where her responsibilities included meeting with customers and innovating on the company’s products. She is a published children’s book author and was named the 2021 Betty J. Turock Spectrum Scholar by the American Libraries Association.
